Happy New Year and welcome back to another edition of New Economies, which is rooted in my experiences working in venture. We’re living in extraordinary times—the most exciting era ever for technology, with groundbreaking trends emerging constantly that will redefine how we live and work in the future. Join me on this journey—subscribe to New Economies to stay ahead of the curve in technology. We’re just getting started!
At the beginning of each year, we ask the most forward-thinking technology leaders which trends they are most excited about for the year ahead. This year’s themes include AI, Autonomous Transportation, Climate, China, Consumer, Media, and the Creator Economy.
For previous editions, explore our 2024 and 2023 archives.
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Taking a look back at 2024
AI was the defining technology trend of 2024, capturing widespread attention as we contemplated its adoption and the profound impact it could have on our future. A flurry of new startups also emerged, with 30% of all venture funding going towards AI-related startups, which also included a number being acquired and reaching unicorn status.
A big question on many minds: Will the AI trend continue throughout this year? We take a closer look at the latest technology trends shaping 2025.
Technology Trends 2025
AI
2025 will mark the year businesses stop thinking of AI as tools and start treating them as co-workers. This isn't just semantic—it's a fundamental shift in how organizations operate. While this transformation raises hard questions about the future of work, it's unlocking unprecedented opportunities for businesses that have been held back by resource constraints.
—Naama Manova-Twito, Co-Founder at MarkeTeam.ai
In 2025, I am excited about the shift to Agentic employee companies—i.e. natively from the ground up where the employee base is more agentic than human. For example, an agentic law firm would respond in minutes, not days.
—Chris Tottman, Partner at Notion Capital
In 2025, I am excited to observe how AI is democratizing technology access. Advancements such as low-code and no-code platforms, accessible AI libraries, and cloud-based services have made it remarkably easier for small teams—even non-programmers—to quickly build products. This surge in empowerment is driving innovation forward, and I’m excited to see where it leads throughout 2025.
—Lorenzo Mengolini, Lead Product Designer at Revolut
In 2025, I am particularly excited about the opportunities that AI combined with human creativity will open when it comes to content strategy. Whether it comes to SEO, content personalization in campaigns, CRM, tutorials and Social Media, AI will help creating tons of topical, fresh, localized and personalized content. What will be make-or-break for the brands however, is how the brand tone of voice and personality will shine through and help emerge and create differentiation. This can only be done through human expertise and experience.
—Flore Tyberghein, Chief Marketing Officer at BlaBla Car
In 2025, AI ROI (return on investment) will peak as compute costs will plummet as real business impact is realized. Open source models will lead to much lower cost use-case specific models deployed on commodity hardware. At the same time, experimental use cases from 2024 will evolve into full production platforms as AI is made more reliable.
—Cy Khormaee, Vice President, Product Management at Attentive
In 2025, I am excited about voice AI becoming our primary interface with technology. After seeing my aunt chat naturally in Serbian with AI, I'm convinced it will bring AI to the next billion users.
—John Milinovich, Head of GenAI Product at Canva
In 2025, there will be copilot for all jobs, not just knowledge workers. There will be copilots with hardware+software+AI+machine vision solutions for general contractors, architects, and policeman etc.
—Sri Batchu, Chief Marketing Officer at The RealReal
In 2025, I’m excited about how AI is challenging us to work smarter, not just faster. It’s not just about automating processes but using AI thoughtfully—to better understand users and create work that truly resonates. The power of AI lies in how we use it: not to produce more for the sake of it, but to deliver work that is impactful, meaningful, and adds real value.
—Lihi Lotker, Former Head of Marketing at Coho AI
In 2025, I am most excited about the convergence of Generative AI and vertical-specific applications. In 2025, we’re seeing AI evolve beyond generic tools into specialized solutions—whether it’s automating legal processes, creating personalized marketing strategies, or enhancing digital health through AI-driven diagnostics and preventative care. This shift allows businesses to address real-world problems with precision and scale.
Lastly, the rise of AI-augmented decision-making to combat information overload is transformative. As AI becomes a horizontal layer across industries, it’s enabling faster, smarter choices, which will drive innovation in everything from financial inclusion to climate tech.
—Azmat Ali, Former Head of Marketing, Rider Products at Lyft
Autonomous transportation
In 2025, I’m excited about autonomous transportation. Waymo's recent strides in expanding their services to new regions are not only remarkable but transformative for public safety and transportation efficiency. The potential for self-driving technology to save lives by reducing human error on the road is enormous, and the ripple effects on productivity and sustainability are equally compelling. These advancements signify a new era where technology and safety converge to revolutionize how we move.
—Vasily Starostenko, Former Product Manager at Waymo
Climate
In 2025, the pressing need to combat climate change will drive advancements in renewable energy storage, carbon capture technologies, and green hydrogen production. Circular economy innovations, such as enhanced recycling methods and biodegradable materials, will also gain momentum as industries and governments prioritize sustainable solutions.
—ChatGPT
China
In 2025, China will push out innovative AI apps that go beyond just a chatbot UI. China will likely lead in consumer AI-facing app innovation.
—Grace Shao, Founder at AI Proem Newsletter
Consumer
In 2025, I'm excited to see more tech enabling IRL connections. We may all be chatting with all kinds of bots and that will only increase, but at the end of the day humans crave human connection. Bringing people together around shared interests and values will only become more and more of a need over time. It's been fun to see the rise of runs clubs and I'm excited to see what other types of groups grow really fast and how new tech can enable this.
—Ben Lang, Founder at Next Play
In 2025, I am excited about seeing sustainability in retail gain even more momentum. As consumers increasingly prioritize eco-friendly practices, platforms such as Vinted have paved the way for sustainable marketplaces to thrive. We can expect this model—centered around secondhand goods and circular consumption—to be replicated in other major markets worldwide.
—Angela Langmann, Ex-Amazon GM
Media and Entertainment
In 2025, I am excited to continue observing the thrilling race between big tech companies to develop better foundational AI models and how startups will leverage these to create new tools across industries. Additionally, and perhaps more closely aligned with my heart, I am eager to see how AI will impact the evolution of media—whether by helping to further develop XR experiences or blurring the lines of content consumption
—Ignacio Monereo, Partner at Boost Capital Partners
The Creator Economy
In 2025, I expect a significant shift in how creators approach their work—a move toward sustainability and intentionality in creation. While the explosion of powerful tools has made it easier than ever to produce content at scale and grow engaged audiences, the next wave of success will come from creators who prioritize authenticity and connection.
Gone are the days of chasing virality at all costs. Instead, creators (of all sizes) will focus on crafting content that resonates deeply, fosters meaningful relationships, and builds communities that last. This intentionality will serve as a counterbalance to the burnout that has plagued the creator economy in recent years.
The mantra for 2025: "In with intention, out with burnout."
—Silvia Oviedo Lopez, SVP Content, Discovery & International at Canva
In 2025, I am excited about the opportunity for creators to diversify their income streams by launching new businesses. We predicted in 2023 that creators would become global from day one by translating their content into any language using their voice which became a reality. We predict the language translation for text will be next. Newsletters and journalists will also be able to be global from day one.
—Ollie Forsyth, Founder at New Economies
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